Amazon Steals!

 

Amazon makes it easy for you to find unique products from small businesses   Did you know more than 60% of sales on Amazon come from independent sellers, most of which are small and medium-sized businesses? Find unique items and learn about the makers and stories behind them. Discover new brands through our curated picks, or look for the Small Business badge anytime you shop on Amazon.

If you’ve ever wanted to support more small businesses, we have a whole section of the site dedicated to highlighting the small makers, products, and stories you should know about.

How does Amazon support small businesses?

Amazon provides entrepreneurs access to powerful technologies, tools, and resources, including access to capital, fast and cost-effective shipping and fulfillment solutions, ongoing education, advanced marketing, innovations in brand protection, and much more that fuel a brand’s growth and success. Amazon also provides generative AI tools that can help to easily create high-quality product detail pages, shaping how these businesses are presented to shoppers. To find out more about how Amazon is supporting small businesses, download our Small Business Empowerment Repor

Innovative jewelry cleaners from Shinery

Keeping your jewelry sparkling and clean was never easy, until Shinery came along. Created by a bride who couldn’t keep her diamond ring clean, Shinery’s innovative Radiance Wash is the first jewelry wash of its kind as it is specially formulated to clean your jewelry as you wash your hands. The plant-based wash is gentle enough for daily use and works on all types of jewels and stones

If you prefer simple designs for children’s clothing, you’ll love the black, white, and gray focus of luxury kids brand Miles and Milan. Its styles are cool and understated and everything matches with each other so you can quickly get your kids out the door to school or playtime.

Bold Hold styling products and lace gels from The Hair Diagram

Not your typical adhesive, Bold Hold makes lightweight, non-damaging glues and gels that keep your lace and edges in perfect condition. Their products include temporary and longer-wear solutions, and they’re suitable for a range of skin types

Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10

U.S. beta launches today in the Amazon Shopping app, featuring fashion, home, lifestyle, electronics, and other products, all backed by Amazon’s A-to-z Guarantee, with delivery times of one to two weeksSpicy soy sauce from Dumpling Daughter

Drizzle this sweet, spicy, and savory sauce over dumplings, noodles, grilled meats, and anything else that needs a kick of sweet heat. The creators are restaurant vets from Boston who also authored a cookbook filled with delicious restaurant-style and homey Chinese recipes.

Shop all Dumpling Daughter product

Culturally affirming STEAM play kits from Brown Toy Box

Brown Toy Box is inspiring and building the next generation of scientists, designers, and builders with its STEM/STEAM play kits that feature Black and Brown characters. There’s something for curious minds of all ages, from large puzzles to card games.

Cleverly designed vases from Amaranth Vase Company

These unique vases were made by floral enthusiasts, for floral enthusiasts. Their cool twist-off design lets you drain old water and trim the stems of your flowers without having to take the entire bouquet out of the container. They come in various sizes and colors to complement your arrangement.

Shop all Amaranth Vase Company products

Mushroom-powered protein bars from Balanced Tiger

Discover the power of functional mushrooms like Lion’s Mane and Reishi through these gluten-free, low-sugar protein bars. Each type focuses on a different effect (cognition, energy, mood support, and more), comes in flavors like chocolate brownie and vanilla chai, and is made from certified organic mushrooms grown in the U.S.

Painter and graphic designer Ed Roth is the artist behind this stencil kit company that makes it easy to add bold art to your own clothing, accessories, signs, journals, and walls. You can find creative stencils based on theme, holiday, pattern, and more.

Dehydrated fruit garnishes from BlueHenry

Your at-home cocktail is incomplete without a subtle and eye-catching garnish. BlueHenry’s dehydrated fruit slices—which include Pineapple and Blood Orange—are dehydrated at peak ripeness to maintain their flavor.

A new backyard game from Rollors

First conceived during the founder’s downtime while supporting combat operations overseas, Rollors combines horseshoes, bocce ball, and outdoor bowling for a game the whole family will love. Playing with large groups? Be sure to pick up an expansion pack.

Superfood powders from Golde

Golde’s popular latte powders like Vanilla Cream Collagen let you enjoy functional benefits without sacrificing taste. Just add a scoop or pack to your daily coffee or smoothie—quick and simple.

Kids baking and cooking kits from Baketivity

Have a budding baker or chef at home? Baketivity’s fun and creative kits nurture your kids’ culinary skills and help you create new memories together in the kitchen. The possibilities range from moist cake pops to chewy bagels.

Spa and bath essentials from Musee

The mission of Musee is to provide employment for vulnerable people, like women in recovery or individuals with disabilities, through the making of beautifully handcrafted, natural bath products. The Shower Steamers and Hand Creams provide much-needed respite from a busy day.